The Stephen Colbert Effect

"Colbert covers sell quite well, according to data from the Audit Bureau of Circulations. He boosted Wired’s newsstand sales by 38 percent, Esquire’s by 17 percent, Newsweek’s by 16 percent (according to unaudited numbers), and GQ’s by 6 percent. New York’s sales of its Colbert-fronted issue were about average, and Rolling Stone has not yet reported the numbers for its August 14, 2009 issue, with Colbert on the cover."

-- "Should Vanity Fair Put Stephen Colbert on the Cover?", Vanity Fair

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