Jacob forgoes photoshopping (kind of)

This month, Jacob, popular retailer of very nice women's clothing, announced a "no-retouching" policy for photos of its models, to "promote an honest and realistic image of the female body."

Good news, but can you tell the difference between the three images below? The left is the original image, the middle an example of the kind of image Jacob will use for its campaigns moving forward (colour-corrected, scars and tattoos removed, etc.), and the one on the right is supposed to illustrate the degree of photoshopping in their past Jacob Lingerie campaigns.

The press release's title is a bit troubling... does it mean that other photos--those of non-models--would (and should) be retouched? And, as Jenna Owsianik pointed out on Shameless's blog, this lady doesn't exactly need a lot of photoshopping.