T-Post: The "magazine" you can wear

Promo video for innovative Swedish publishing project, T-post, employs mascot that is uncannily like Office Assistant, everyone's favourite paperclip!



My verdict: pretty OK T-shirts (some better than others), amateurish writing, awesome idea.

Is this a magazine? For me, T-Post shirts are just designer t-shirts with an artist statement inside. It makes me wonder if these days, positioning your product as some kind of answer to saving the publishing industry (or as as attempt to turn it on its head with an new business model, i.e. precious art project) is just an easy marketing ploy.

(P.S. Magazine ad sales are doing just fine these days, thank you very much)