T-Post: The "magazine" you can wear

Promo video for innovative Swedish publishing project, T-post, employs mascot that is uncannily like Office Assistant, everyone's favourite paperclip!



My verdict: pretty OK T-shirts (some better than others), amateurish writing, awesome idea.

Is this a magazine? For me, T-Post shirts are just designer t-shirts with an artist statement inside. It makes me wonder if these days, positioning your product as some kind of answer to saving the publishing industry (or as as attempt to turn it on its head with an new business model, i.e. precious art project) is just an easy marketing ploy.

(P.S. Magazine ad sales are doing just fine these days, thank you very much)

You rock, Martha Stewart!

Charlie Rose: "You used to be a billionaire"
Martha: "I know. It felt so nice. I remember driving up Madison Avenue thinking, 'I can buy anything.' But I’m not a spendthrift!"

Watch the video

The New Poor

Sometimes I complain about how little money I have. But I have a job for the summer and no one to support. I'm doing OK.

I mean, that's what I'm learning reading the New York Times series called "The New Poor," a series of articles journalling the struggles of some Americans as they cope with the effects of the recession.

You have no idea what computers are doing to people's livelihoods.

Metrics

Ad sales for magazine nerds