The Magic of Television

Today, a show like Mad Men, with less than a 1 million viewers each week (The Sopranos drew 3.5 million viewers in their first season) is considered a hit. Everyone is announcing the demise of television even though more than 60 million viewers tuned in to the US Vice-Presidential debate, and SNL is actually capturing 50% larger audience share than last year. The Internet is changing the game but it's not like Video Killed the Radio Star.

Check out this bit from VideoGum. This week The Office made a YouTube video appear out of thin air!