And now for a series of commercials I absolutely loathe. LOATHE. In fact, it makes me want to hit something and scream. There is an Indian and Chinese version of these. You can't really tell what's going on in the Chinese one because it's so absurd so I'll show you episode one of the Indian version.
Ponds has a SKIN WHITENER cream that is extremely popular in China and India. In India it's called White Beauty and in China it's called Flawless White. Surveys state that two thirds of women in these countries bleach their skin to achieve a "pinkish, white glow" because darker skin is considered undesirable. Men surveyed have suggested that they prefer lighter-skinned women to darker women. Lighter skin has traditionally been associated with wealth and aristocracy. And it's not just women who are lightening their skin. The trend is catching on with men as well.
Ponds is advertising their disgusting product via the story of "Karan" and "Ria". There are five episodes. This is the first and you can click through to see the rest but maybe you won't want to.
4 comments:
WOW that is beyond horrifying. who are the makers of ponds anyway? how is this not a big deal???
It's so bollywood though.
Interestingly, Ponds is owned by Unilever - the same company that owns Dove and sponsors the "Dove Real Beauty Campaign" in North America.
Ah! So good to know!
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