The Atlantic repackaged old but relevant articles on a stunning new website. The Think.Again. project is accompanied by cool photography of New York City at night. Here is the New York City Public Library, with neon lights, asking, "Is the Doughnut Doomed?" Each article is accompanied by a blog, forum discussion, a video documentary and desktop wallpaper so you can show off your liberal smarts on your macbook. My favourite so far is "Is God an Accident?"
I think the website is a smart way to give old articles new life. Not to mention, it's a feast for the eyes and ears, and your brain. The website's smart branding gets us to revisit the pieces and rethink what we think we know. At the very least, it shows NYC in a new light. This arty website sells successfully.
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