Last year, Roman Polanski directed Michelle Williams and Natalie Portman in a commercial for a fictional perfume called "Greed", part of a project by Italian artist Francesco Vezzoli. The symbolism in Greed is heavy handed but the humour is right on point.
The exhibit at Rome's Gagosian Gallery features print advertisements and a bottle of the perfume, designed by Miuccia Prada. Dazed and Confused premiered the commercial--full of lush imagery--online yesterday.
Gagosian Gallery
Dazed Digital.com
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